Berlin Digital Marketing Agency OM-STUDIO
What is digital marketing?
Digital Marketing is the use of a set of digital channels to attract and retain customers.
Berlin Digital Marketing internet agency OM-STUDIO
https://online-marketing-studio.com/ Many things can be involved in the promotion of goods or services, ranging from your own website to social media communities or email newsletters. Digital marketing is not only used online, it also goes offline. For example, you can promote a brand using radio or TV. You can also tell about the product through digital displays located on the street or in shopping centers.
Have you ever seen QR codes that have just started spreading. This also applies to offline internet marketing. With these codes, users can click on the link and immediately open the necessary information about the product or service.
Today you can often hear that digital marketing and Internet marketing are one and the same phenomenon, only they are called differently. But this is not the case. Let's figure out what their differences are.
Digital means not only attracting customers via the Internet, but also further retaining them with the help of digital technologies in the offline space.
Note that the difference is that in digital marketing, promotion does not occur only via the Internet. In digital marketing, in addition to the worldwide network, mobile technologies, television and radio are involved.
In other words, part of the processes of brand promotion or services are carried out offline. The subjects of such promotion can be sms, mms, digital displays or advertising in mobile applications. If we talk about Internet marketing, it implies the use of various methods of traditional marketing, but only in the global network.
edited by jatka · 2022-03-24 14:48